Hairstylists - A NEW Opportunity awaits you for creating a new business model.
Hairstylists - good day to you!
Our industry leads the way with teaching us about two ways to make money - and it starts out with Cosmetology School and is reinforced as you attend Trade Shows:
- If your clients hair is straight - perm it to make money.
- If your clients hair is curly - straighten it to make money.
From this you can 'sell' products and heat tools to 'help' them at home to recreate your work.
From here we learn other options as we progress in our career to fill our schedule in the salon and make a paycheck:
- If your clients hair is dark - lighten it to make money.
- If your clients hair is grey (of what we call Silver) - add color to make money.
Some of these are options that a client wants and desires.
But NOT every time.
And these options are expanding outside of traditional trade shows, cosmetology school and in salon trainings.
Beyond the limits of this antiquated business model are new opportunities that are not...
Subjective Experience vs Objective Truth.
As a teacher I am fascinated with how other teachers fill their students minds with the curriculum or area of interest and I realized that some teachers teach a perspective that they personally learned about - which is called a Subjective Experience but they are teaching it as an Objective Truth.
When you experience something and it works for you and you share it as a way of working for everyone else - you are a bit misguided in how to instruct others.
If you share your experience as 'truth' for others it can become confusing to many of your students as what you are teaching is not applicable to everyone but they feel as though they are out of your 'club' by not agreeing with it or it just does not work for them. I have heard that people in those circles are shamed or belittled by 'not trying hard enough' or 'not doing it right'.
Instead of the teacher saying, 'This is not applicable to you." - their students are made to feel as though they are doing something...
What Do YOU Think?
Good day everyone!
I have daily conversations with clients, friends, people in and out of my industry, mastermind groups and online communities that reveal unique things to me - we truly are what we think we are AND we are who we hang out with.
Reading Think and Grow Rich for the umpteenth time - is a book that I gain new insights from EVERY TIME I read it - as I mature I go deeper in learning - and the book makes sense to me only as I grow into utilizing the principles.
We learn the most only from those that implement what they learn. I hang out with readers who do nothing with what they learn. I am around people that invest thousands of dollars into an online course and they even travel to a training and have no implementation of what they invested in (and they wonder why they stay stuck).
If you invest in our training - I expect you to implement. If you dont, there is a reason why.
Frustration and fear.
Once we realize these obstacles we break down...
Salon challenge - learn to embrace curly hair in your services.
Your salon gets a call asking, "Do you work with curly hair?" and you say, "Sure - we all work with curly hair." and she books an appointment in 23 seconds.
The client shows up and there seems to have an 'energy' to starting out that 'just doesnt seem right' and the salon/stylist works with the hair from a 'fix' it training - using a comb, cutting hair technically correct and using tools to smooth out the frizz and leave with hair 'fixed' and retail is recommended to keep the hair straight and smooth to not be frizzy or in a triangle.
This is what happened to my client Kim - who is featured in the pdf of this online course I have about working with curly hair - to help our clients embrace their hair and to not fix it.
This is her hair from years of hair stylist helping her and recommending products to her hair: 
Using a flat iron to reduce frizz MELTS products into her hair producing a coating of repelling water and preventing hydration of conditioners to melt...